Evaluation

Media Evaluation

View more presentations from SammyJ1992.

Album covers

Magazine advert

Update

We are re-filming the bedroom scene over the weekend and hopefully the performance scene depending on how everything turns out. This is so that we are able to gain some more marks as our last bedroom scene was not stereotypical enough as we had a young couple in and old room, which didn’t look right.Our album covers has taken longer than we thought, as the ideas we have had haven’t always been as easy to do as we thought. But we do have an album cover that is finished but isn’t what we thought it would be. We still need to get some pictures of the band members for the covers but the band hasn’t been around all-together recently, hopefully we are able to take pictures on the weekend when we re-film the band scene.

location shots

These are shots of various locations that we filmed in. While filming in town and on Eton bridge we had some problems with memebers of the public getting in the way of shots however we managed to over come it.

first draft finished

Today we finished our first draft for our music video; there are a few things that we may need to change in order to get it to the high standard that we want. Our mise-en-scene, as the bedroom we have used is out of date and isn’t stereotypical of the young couple in our video. We also need to look at our performance parts throughout the video aren’t dynamic enough therefore, we need to add more dynamic shot variations and maybe add some coloured lights and smoke to liven up the performance.

Filming finished

Today we finished filming our last part of the video, we filmed the video in four parts, we did the first and last scene first then we did the third scene then today we finished the second scene, today all we have to do now is pick out the best bits of what we have filmed and then edit it and put it in the right order to finish our first draft.

Prop research

These are the sort of instruments that we need to find for our performance art in the music video, we should be able to find most of these things in our music department if not we will have to find someone who we can borrow them off.

Storyboards

Costume research

We think that the best sort of clothing that our band members
should where would probably be dark jeans t-shirt and trainers,
as rock bands don’t have a set type of clothing they usually
where what they tend to like. Some of the clothing that
yellowcard have worn in pictures over the time of them being around.

Target Audience

By looking at a number of reviews for Yellowcard and their albums we found that punk pop has become very mainstream genre of music. This therefore shows our trget audience as being very mainstream. As the song is punk pop our video will appeal to people of the same age as all of Yellowcards other songs. This age is generally between 15 to 20 years old. Our target audience includes both sexualities but not all ethnicities. The social class of the target audience is bigger ranging from A to D. The target audience for Yellowcard is the main audience for music. As at that young age, youths often have money for albums and for concerts. With our video we are not looking to change the target audience from one a big as they already have.

Kids in Glass Houses - Give Me What I Want

http://www.youtube.com/watch?v=xY-YFRGM7fI

The Great Escape – Boys Like Girls

"The Great Escape" is the second single from Boys Like Girls' debut album, and is also their first single to chart on the Billboard Hot 100, peaking at 23. The single has been certified Platinum by the RIAA, for selling over 1 million downloads. The music video was directed by Alan Ferguson and was filmed in January 2007. Released in late February 2007, it was added to MTV playlists and received considerable airplay on those channels. It features the band on the road, as well as in concert, while detailing the journey of a group of their fans on the way to and during their best concert.

There is lots of relevance between the lyrics and the visuals in this video. This is shown through the people in the school being restless and wanting to get out of there and go and watch the concert. It is also shown in the performance parts of the video with the crowd jumping and having a good time. The lyrics suggest wanting to escape and that is what happens when the school pupils go to the concert and have a good time.

Throughout the whole video there is a relationship between the music and the visuals with all the different cuts being in time with the music. These cuts are at a fairly high tempo as the music is quite quick. The cuts go between the narrative parts of the video to the performance based parts of the video. The pace of the video is fairly quick and this is kept consistent throughout.

The image of the band is promoted significantly throughout the video with lots of close up shots of the lip syncing and the band members playing their instruments. Also they are show to be very popular with the crowd in the concert scene. But there are also lots of shots of the narrative parts of the video.
This is a very typical music video of this genre that doesn’t challenge any generic conventions and is not a very original idea. Lots of other bands who work in the same genre have created videos along similar lines such as Kids In Glass Houses, You Me At Six and Go audio.

The Great Escape is a mixture between performance and narrative but in balance. There are shots of the band performing and there is a narrative structure, which is the school pupils wanting to get away from school and go to the concert.

In conclusion this is a fairly simple video to make that follows the fans of the band. It portrays the band how they want to be portrayed and shows them as being quite popular.

Yellowcard

Check out this SlideShare Presentation:

Yellowcard

View more presentations from Zac Colón.

Shooting Schedule

Tuesday 22nd September 2009
From 3:05pm - 6:00pm (performance based)

Thursday 24th September 2009
From 9:00am - 6:00 pm (narrative shots)

Friday 25th September 2009
From 4:30pm 6:00pm

Saturday 26th September 2009
Reshoots if needed

Lyrics

There's a place off Ocean Avenue
Where I used to sit and talk with you
We were both 16 and it felt so right
Sleeping all day, staying up all night
Staying up all night

There's a place on the corner of Cherry Street
We would walk on the beach in our bare feet
We were both 18 and it felt so right
Sleeping all day, staying up all night
Staying up all night

If I could find you now things would get better
We could leave this town and run forever
Let your waves crash down on me and take me away

There's a piece of you that's here with me
It's everywhere I go, it's everything I see
When I sleep, I dream and it gets me by
I can make believe that you're here tonight
That you're here tonight

If I could find you now things would get better
We could leave this town and run forever
I know somewhere, somehow we'll be together
Let your waves crash down on me and take me away

I remember the look in your eyes
When I told you that this was goodbye
You were begging me not tonight
Not here, not now
We're looking up at the same night sky
And keep pretending the sun will not rise
Be together for one more night
Somewhere, somehow

If I could find you now things would get better
We could leave this town and run forever
I know somewhere, somehow we'll be together
Let your waves crash down on me and take me away

Kids in Glass Houses - Give Me What I Want

http://www.youtube.com/watch?v=MVvwGmIINQw

Give Me What I Want – Kids in Glass Houses

"Give Me What I Want" is the second single by Kids in Glass Houses to be taken from the band's debut album Smart Casual. It was released on 19 May 2008. The track was originally released as "Me Me Me" in June 2007. It has since been re-recorded and renamed "Give Me What I Want" for the album Smart Casual. It has reached #62 on the UK Singles Chart. Kids in Glass Houses are a five-piece pop punk band from Cardiff, the capital of Wales. There target audience is mainly the younger generations and teenagers. The video is mainly performance based with the band performing at house parties. This would be very easy for the target audience to relate to.

There is lots of significance between the lyrics and the visuals. This is portrayed through out the whole video with the director wanting to show the band as a young, out going and care free band. The lyrics portray a very out going and fun lifestyle which is what the majority of the target audience would have. This is shown throughout the video with all the different party scenes.

Through the video there is not a real relationship with the music and the visuals as there aren’t any cuts, the camera keeps moving right and the scenes are in lots of different rooms. In the different rooms it changes from performance scenes of the band to scenes of people partying and having fun.

The image of the band is promoted significantly throughout the video with lots of close up shots of the lip syncing and the band members playing their instruments. There are also lots of shots of the band members partying and having fun. The mise-en-scene is of lots of people of similar age to the band members enjoying themselves at the house party. This is also showing very stereotypical behaviour of teenagers at a house party.

This is a very typical music video of this genre that doesn’t challenge any generic conventions and is not a very original idea. Lots of other bands who work in the same genre have created videos along similar lines such as Boys like girls, You Me At Six and Go audio.

Give Me What I Want is very much a performance video with lots of shots of the band playing and lip syncing with the lead singer. There is no narrative structure within in this video, just shots of the band performing and scenes from house partys.

In conclusion this is a very simple and easy video to make, but it portrays the band in exactly the way in which they want to be portrayed. It also targets a very small audience who would find this video very relevant to there lifestyle and would be able to associate with it.

Cast

Matt Huxley-Golden

Zac Colon

Kelly Ramsay

Sam Jordan

Jack CLemance

Ben Farina

Synopsis

The song we have chosen is called Ocean Avenue by Yellowcard. The song describes one man's struggle to find his one true love.At the start of each verse, the aim for our team is to show that the main characters are in love, Also with showing the love scenes they will be in different clothes, this indicates that they have been together for a long time.Just before the chorus the female character always disappears from the main male character. This part of the song shows that he is trying to find the one he loves so a change of pace in the visual part with more transitions to show that something is wrong.At the end, the audience finds out that the male character is only remembering his times with his girlfriend who has in fact past away. We are trying to send the message that there aren't always happy endings.With the story going on the band will also be in the video. The story cuts back to the band performing.