Target Audience

By looking at a number of reviews for Yellowcard and their albums we found that punk pop has become very mainstream genre of music. This therefore shows our trget audience as being very mainstream. As the song is punk pop our video will appeal to people of the same age as all of Yellowcards other songs. This age is generally between 15 to 20 years old. Our target audience includes both sexualities but not all ethnicities. The social class of the target audience is bigger ranging from A to D. The target audience for Yellowcard is the main audience for music. As at that young age, youths often have money for albums and for concerts. With our video we are not looking to change the target audience from one a big as they already have.