Prop research

These are the sort of instruments that we need to find for our performance art in the music video, we should be able to find most of these things in our music department if not we will have to find someone who we can borrow them off.

Storyboards

Costume research

We think that the best sort of clothing that our band members
should where would probably be dark jeans t-shirt and trainers,
as rock bands don’t have a set type of clothing they usually
where what they tend to like. Some of the clothing that
yellowcard have worn in pictures over the time of them being around.

Target Audience

By looking at a number of reviews for Yellowcard and their albums we found that punk pop has become very mainstream genre of music. This therefore shows our trget audience as being very mainstream. As the song is punk pop our video will appeal to people of the same age as all of Yellowcards other songs. This age is generally between 15 to 20 years old. Our target audience includes both sexualities but not all ethnicities. The social class of the target audience is bigger ranging from A to D. The target audience for Yellowcard is the main audience for music. As at that young age, youths often have money for albums and for concerts. With our video we are not looking to change the target audience from one a big as they already have.

Kids in Glass Houses - Give Me What I Want

http://www.youtube.com/watch?v=xY-YFRGM7fI

The Great Escape – Boys Like Girls

"The Great Escape" is the second single from Boys Like Girls' debut album, and is also their first single to chart on the Billboard Hot 100, peaking at 23. The single has been certified Platinum by the RIAA, for selling over 1 million downloads. The music video was directed by Alan Ferguson and was filmed in January 2007. Released in late February 2007, it was added to MTV playlists and received considerable airplay on those channels. It features the band on the road, as well as in concert, while detailing the journey of a group of their fans on the way to and during their best concert.

There is lots of relevance between the lyrics and the visuals in this video. This is shown through the people in the school being restless and wanting to get out of there and go and watch the concert. It is also shown in the performance parts of the video with the crowd jumping and having a good time. The lyrics suggest wanting to escape and that is what happens when the school pupils go to the concert and have a good time.

Throughout the whole video there is a relationship between the music and the visuals with all the different cuts being in time with the music. These cuts are at a fairly high tempo as the music is quite quick. The cuts go between the narrative parts of the video to the performance based parts of the video. The pace of the video is fairly quick and this is kept consistent throughout.

The image of the band is promoted significantly throughout the video with lots of close up shots of the lip syncing and the band members playing their instruments. Also they are show to be very popular with the crowd in the concert scene. But there are also lots of shots of the narrative parts of the video.
This is a very typical music video of this genre that doesn’t challenge any generic conventions and is not a very original idea. Lots of other bands who work in the same genre have created videos along similar lines such as Kids In Glass Houses, You Me At Six and Go audio.

The Great Escape is a mixture between performance and narrative but in balance. There are shots of the band performing and there is a narrative structure, which is the school pupils wanting to get away from school and go to the concert.

In conclusion this is a fairly simple video to make that follows the fans of the band. It portrays the band how they want to be portrayed and shows them as being quite popular.

Yellowcard

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Yellowcard

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